"Chris Fonseca" (LongForm)

Smirnoff ICE Electric

Smirnoff's mission is to make the world more inclusive. The disabled and elderly are two groups who feel socially excluded. Deaf dance teacher Chris Fonseca and 87-years-young BaddieWinkle are two humans who #keepitmoving, breaking down social barriers through dance and good times.

Role : Senior Art Director // Senior Writer : Mikio Bradley // Creative Directors : Brandon Pierce & Adolfo Alcala // Designer: Danny Demers